Rik McShane, head of books at Waterstones, commented: "Like David Bowie, Dan Brown has mastered the art of surprising the world with an unexpected return. His previous novels The Da Vinci Code, Angels & Demons, Deception Point and Digital Fortress have also enjoyed blockbusting sales.
'It's … Latin'" – smashed records when it was published in 2009, selling more than one million copies in the US, UK and Canada in its first 24 hours in the shops. "Dan Brown's enthusiasm for puzzles, codes and symbols is a passion shared by his readers," said Suzanne Herz at Brown's US publisher Doubleday, saying that the marketing stunt was intended "to harness that passion and use it as a catalyst to reveal the new title."īrown's previous novel The Lost Symbol – which saw Langdon utter the immortal lines "'Actually, Katherine, it's not gibberish.' His eyes brightened again with the thrill of discovery. "With this new novel, I am excited to take readers on a journey deep into this mysterious realm … a landscape of codes, symbols, and more than a few secret passageways."
"Although I studied Dante's Inferno as a student, it wasn't until recently, while researching in Florence, that I came to appreciate the enduring influence of Dante's work on the modern world," Brown said. By posting on Facebook, or tweeting using the hashtag #DanBrownToday, readers' profile images were added as tiles in a web graphic, with the title – alluding to Dante's 14th-century poem – becoming clear as more images were added.
The title – Inferno – was revealed soon after the announcement by readers, who had been invited to use social media posts to help expose a digital mosaic.
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